Branding Project
Off Road is a creative concept designed to discover what that happens when you get out of your comfort zone in a culture that's not your own and how it impacts on you and the world. The platform consists of online content housed on a Youtube channel, events such as workshops and debates. At the heart of ‘Off Road’ is the idea of a cultural exchange between two different people, or groups of people. Whether electric, funny, controversial, or heart-warming, it will always leave the participants understanding more and feeling more positive than they did before they engaged.
I created the logo using the concept of zones connecting different spaces and people, supported by a variety of assets designed to feel unusual and aspirational. Using the same fonts as the parent brand (Livity), ensures the logos work as part of a family.