OGX - Gov Ball “Love is in the House”

  • Jo Widney

Role: Assistant Creative Responsibilities: Worked collaboratively on ideation, creative strategy and copywriting with lead creative. Personally pitched winning direction. Worked closely with the design team on prop styling and art direction. At OGX “Love is in the House” We created every Gen Zer’s Y2K Barbie Dreamhouse fantasy. We sneaked in nostalgic easter eggs wherever we could fit and created countless slumber party inspired photo moments. Besties got to know OGX, got their hair done and took the glam-est pics. KPIs 35M+ earned press and social media impressions 29.2M+ total IG impressions, (512% increase from previous year) 1.7K glambooth photos shared 600+ Y2K hair do’s styled (179% increase from previous year) 55% sales increase during same period last year Press: BizBash “Love Wins: 10 June Pride Month Events Giving Us Heart Eyes” Vulture “A Review of Every Single Act at Gov Ball 2022”