Projects
- Beis PopupRole: Lead Creative Responsibilities: Pitched and won RFP and built trust and excitement with a new client. Owned creative strategy; copywriting, concepting the overarching theme, programming, VIP party, and purchase incentivization. BÉIS is an entirely ecommerce brand, this popup was an opportunity for pave the way for how BÉIS shows up IRL. The experience was inspired by their limited edition Terry Collection. Thus, we created the premier LA staycation destination - The BÉIS Motel. The retro
- OGX - Gov Ball “Love is in the House”Role: Assistant Creative Responsibilities: Worked collaboratively on ideation, creative strategy and copywriting with lead creative. Personally pitched winning direction. Worked closely with the design team on prop styling and art direction. At OGX “Love is in the House” We created every Gen Zer’s Y2K Barbie Dreamhouse fantasy. We sneaked in nostalgic easter eggs wherever we could fit and created countless slumber party inspired photo moments. Besties got to know OGX, got their hair done and to
- Spotify GRWMRole: Creative Responsibilities: Assisted ideation, concepting, creative strategy, copywriting and building pitch decks. Grew relationships with the Spotify events team, brought lived community and cultural insights as a long time Brooklynite, and assisted in styling and curating the store. Spotify wanted to participate in the “Get Ready With Me” trend by rebranding it to “Get Ready With Music.” They created a playful survey in app where users selected their outfit and mood to then be served
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Work history
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Senior Creative StrategistDeeplocal
New York, United StatesFull Time
Developed strategy and set goals for the future direction of Deeplocal Events and Experiences.
Worked closely with production, design and creative technology to develop innovative proposals that blended market insights with the latest creative technology.
Clients include: HBO, Spotify, Meta, DoorDash and Netflix.
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Creative StrategistSelf Employed
New York, United StatesFreelance
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Skills
- Copywriting
- Graphic Design
- Creative Stragegy
- Art Directon
- Event Coordination
- Presentation Design
- Pitch Development
- Client Presentation
- Augmented Reality
- 3D Design
Education
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BFA DesignParsons The New School Of Design
- New York, United States
BFA in Product Design with a minor in Communication Design