Beis Popup

Role: Lead Creative Responsibilities: Pitched and won RFP and built trust and excitement with a new client. Owned creative strategy; copywriting, concepting the overarching theme, programming, VIP party, and purchase incentivization. BÉIS is an entirely ecommerce brand, this popup was an opportunity for pave the way for how BÉIS shows up IRL. The experience was inspired by their limited edition Terry Collection. Thus, we created the premier LA staycation destination - The BÉIS Motel. The retro-chic popup was all-inclusive with a VIP party, refreshing weekend activations and plenty of moments for surprise and delight. KPIs 8K visitors 600+ sales $100K+ in sales 500+ slushies handed out 31K+ AR filter impressions Press: WWD “First Look: Shay Mitchell’s Béis to Unveil Pop-up at The Grove in L.A” BizBash “Vacay State of Mind: Shay Mitchell's BÉIS Hosts Motel Pop-Up in LA” BizBash “Top Trending Stories on BizBash: June 2022” Uncover LA “Shay Mitchell's Chic Travel Brand Béis Is Popping Up at The Grove Soon”