Oh Boston

  • Jess Macdonald

In early 2017, Michelle Oh and Rachel Boston – independent jewellery designers in their own right –came together to open their first flagship store in London, Oh Boston. Just off trendy Brick Lane in London's artistic centre, they wanted a brand independent of their own individual brands that was to be used across all collateral throughout the store. They were keen to have something that was bold and modern but that wouldn't date easily. The branding is used on business cards, on the store front and plaque, across their site and even in a neon sign inside the store as well as being made into a stamp as a cost-effective way of branding shopping bags.