Jess Macdonald

Jess Macdonald

Creative DirectorLondon, United Kingdom
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Tushar Deshpande
Jess Macdonald

Jess Macdonald

Creative DirectorLondon, United Kingdom
Projects
  • Walker & Morland Launch & Art Direction
    Walker & Morland Launch & Art DirectionWe know what it means to perform at your very best. Through personal experience, we have seen the benefits and relief premium CBD can bring to quality of life and that feeling of wellness inside and out. Walker & Morland offer a holistic range of premium, lab-tested wellness products which harness the natural power of CBD, and offer soothing relief and recovery to support an active lifestyle.
  • Press Pause Re-Brand
    Press Pause Re-BrandDrowning in her own “beautiful disaster“, as she calls it, after juggling three children, a career, an anxiety disorder, and the pressure to be perfect, Founder Dawn Fable turned to CBD oil to save her from breaking point. The incredible part? It worked. After her personal discovery of the powers of CBD, Dawn looked around her and saw too many women and mothers in a similar position - and so Press Pause was born. Pressing pause. It’s a window, a key-hole, a mirror. A chance to jump clean into e
  • Hoo Raa Branding
    Hoo Raa BrandingHoo Raa is an expression of unadulterated fun, enjoyment and enthusiasm. We love life, and revel in creating extraordinary experiences, satisfying curiosities and making every moment count. Our recreational cannabis and cannabinoid products – from quick-hit gummies to intimacy-enhancing CBD lube – do just that. We bring a playful philosophy to health, happiness, sexuality and everything that makes us human. We have a wry, provocative sense of humour that piques the interest of the adventurous.
  • Liberty Christmas Windows
    Liberty Christmas WindowsBased entirely on The Nutcracker, and in conjunction with The Royal Ballet, Liberty’s Christmas Windows 2016 focused on key and memorable scenes. Their infamous prints were utilised across all of the windows, in varying ways – from fans to wallpaper to gift wrapping. The print even provided inspiration for the shape of laser-cut elements like the gate and skirting boards.
  • Fifi & Friends
    Fifi & FriendsAn all-natural collection of bath and body essentials for babies and toddlers. All the packaging and brand collateral has a bright white base, is unfussy and ultimately clear in order to reflect the brand’s ethos. Supporting accents in the form of gender-neutral pops of colour not only separated out the categories, but it also brought a playfulness that was required for a child-friendly product range. Having launched the brand online, we wanted to create hype via social media channels, reaching
  • Oh Boston
    Oh BostonIn early 2017, Michelle Oh and Rachel Boston – independent jewellery designers in their own right –came together to open their first flagship store in London, Oh Boston. Just off trendy Brick Lane in London's artistic centre, they wanted a brand independent of their own individual brands that was to be used across all collateral throughout the store. They were keen to have something that was bold and modern but that wouldn't date easily. The branding is used on business cards, on the store fron
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Projects credited in
  • Liberty Presents The Nutcracker
    Liberty Presents The Nutcracker
Work history
    T
    T
    Creative LeadTenacious Labs
    London, United KingdomFull Time
    M
    M
    Senior DesignerMustard Brand Studio
     - London, United KingdomFull Time
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Skills
  • Layout Design
  • Photographic Direction
  • Information Design
  • Content Creation
  • Brand Creative Strategy
  • Adobe Creative Suite
  • POS
  • Packaging Design
  • Print Production
  • Customer Facing
Education
    C
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    (BA hons) Graphic DesignCentral Saint Martins College Of Art and Design
     - London, United Kingdom
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Foundation Course in Art and DesignUniversity of The Arts London (UAL)
     - London, United Kingdom
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Awards
    D&AD logo
    D&AD logo
    3D Product Design New Blood EntryD&AD