https://vimeo.com/71249404
The FUTURE HISTORY CAMPAIGN is a multi-platform campaign aimed at recruiting more adopters for boys of mixed or Black parentage. The campaign included a TV commercial, documentaries, print, online, social media and events.
The commercial captures the iconic moment that Britain’s first Black Prime Minister steps out onto Number 10 Downing Street to deliver his first words as Prime Minister. We then reveal that he was an adopted child in care in Lambeth.