An award winning Director/Senior Creative of short form content and films, originating and directing high profile promos and campaigns including a CBBC RE BRAND - filming key CBBC talent, JOY OF TEXT, RIP OFF BRITAIN, ANTIQUES ROADSHOW and BOOGIE BEEBIES. For nearly 10 years Avril worked as a Director/Senior Creative at BBC, Red Bee Media, winning Promax awards for outstanding work. Avril freelances in creative agencies and broadcasters and has worked for BBC Worldwide, Eastenders, UKTV, OHTV, Endeavour Communications and Scripps Network Interactive.Locked Pro Plan feature
A year-long programme of BFI NETWORK x BAFTA Crew masterclasses + networking events across the UK + exclusive online Q & A' s with expert film practitioners.
Feature documentary, short-listed for a Hive/BBC3 Competition
Modern Tales provides professional development for BAME, women and emerging diverse filmmakers. The goals are to: Support diverse voices through innovative creative story development. Promote effective audience engagement strategies that give diverse filmmakers crucial competitive edge. Encourage inventive entrepreneurship that enhances market penetration and a stronger foothold in the industry.
Avril continues to freelance in creative agencies and broadcasters and has worked for BBC Worldwide, Eastenders, OHTV, Endeavour Communications and Scripps Network Interactive.
Avril was commissioned to direct 18 x 1 min drama films for EASTENDERS:E20.
In charge for the overall creative direction and strategy for the TV channel conceiving and executing campaigns, short form and long form content and programmes.
For nearly 10 years Avril worked as a Director/Senior Creative at BBC, Red Bee Media, winning Promax awards for outstanding work. Originating and directing high profile promos and campaigns including a CBBC RE BRAND - filming key CBBC talent, JOY OF TEXT, RIP OFF BRITAIN, ANTIQUES ROADSHOW and BOOGIE BEEBIES. During this time, driven by her passion to tell fresh stories with an unflinching point of view and captivating images, she wrote and directed short films.
BA (Hons) Communications and Media, a degree about media and culture in a contemporary context. It develops critical thinking and practice through an in depth study of the role that media, cultural and creative processes play in shaping today’s world. The degree draws on a range of new academic perspectives and combines them with the making of media, such as film, photography, journalistic writing and web-based content. Emphasises on creativity, innovation, exploration, discovery, and collaboration.
2009 European Business Award for Innovation - CBBC “Beats” Campaign
2008 Winner Urban Media Makers Film Festival USA - Best Short Film (Playground)
2007 Berlin Talent Campus
2007 BFI Lab Think. Shoot. Distribute
2007 Promax Silver USA & UK - CBEEBIES: Boogie Beebies - Best Kids Category
Promax Silver UK - UKTV: Antiques Roadshow