File Under
- Brand Identity
- Research
- Content Creation
- Copywriting
- Orthography
About
Experts in the modern workplace, Oktra help their customers craft their perfect office. From initial consultations and planning, through to design and construction; they provide their clients with a truly end-to-end experience. To demonstrate their expertise, they wanted a guide for the clients on coworking - a new market revolutionising the property industry
Process
At a series of interviews the design and construction teams, I asked three simple questions:
1. What's important to you when creating these spaces?
2. What are the greatest challenges and obstacles in the process?
3. What makes this market different from any other?
From these results, I developed a project timeline which had the critical paths that the creators cared about. This process was almost identical to the interviews performed with Oktra's coworking clients - both the management teams that developed the spaces and the members using them. This created the backbone of the structure which was then researched and developed into simple, compelling copy.
Results
The results have been extremely positive with downloads up by 86% (Q1-Q2 2019).
From the CTAs and data collection, Oktra have won 4 lucrative coworking projects with leading brands such as Fora and Clarendon.
