Old Mout social campaign

  • Hannah Thompson

Brief: Old Mout launched in the UK in 2014 and became one of the fastest growing premium cider brands. Our job was to develop a visual identity for the social feed for static posts and animations, including different variants to communicate different types of information. Idea: We chose to use textures from the drink flavours to create a very bold and colourful look and feel, and developed a mix of graphic styles which could be used to communicate various types of information and helps give the feed visual diversity. These styles include: highlighting brand activities, their variety of flavours and promoting specific venues who stock the products. My role: Working with an art director and copywriter, my role to to concept and create designs around the themes Old Mout was keen to promote in their BAU calendar. I also created several short animations to promote the Rugby World Cup and a Happy new year message.