Old Mout social campaign
Old Mout launched in the UK in 2014 and became one of the fastest growing premium cider brands. Our job was to develop a visual identity for the social feed for static posts and animations, including different variants to communicate different types of information.
We chose to use textures from the drink flavours to create a very bold and colourful look and feel, and developed a mix of graphic styles which could be used to communicate various types of information and helps give the feed visual diversity. These styles include: highlighting brand activities, their variety of flavours and promoting specific venues who stock the products.
Working with an art director and copywriter, my role to to concept and create designs around the themes Old Mout was keen to promote in their BAU calendar. I also created several short animations to promote the Rugby World Cup and a Happy new year message.