I am a passionate and energetic multidisciplined Senior Creative and Designer, with 8+ years experience working on campaigns, user experiences and digital design for marketing both agency side and in-house. I am a conceptual thinker whilst also being hands on with design execution. I would describe myself as a self starter, keen problem solver and detail driven. Over my career I have amassed experience working with brands across many sectors including entertainment, healthcare, finance, beauty, publishing and tech.
Projects
- Pottermore gifting launch videoBrief: For Christmas 2016 Pottermore launched new gifting functionality in their online store, enabling users to send digitally wrapped audiobook and ebook gifts which land in their giftee's inbox on their selected day. The approach aims to maintain the anticipation and surprise of unwrapping a physical gift using digital wrapping paper the user must remove. (More details in separate project) Idea: To support the launch we worked with the Hadley Brothers to create a stop motion film to promote
- Wizarding World Gold packagingBrief: In 2019 Wizarding World Digital launched their annual membership service called ‘Wizarding World Gold’. This brief was to create a physical gifting product with a voucher card. This was to be sold in 600 Barnes and Noble Stores in the USA, and several franchise locations in the UK including Platform 9 and ¾ shop in Kings Cross and Warner Bros Studio Tour London. Idea: Create eye catching packaging that will stand out at retail, while also creating an elegant unboxing experience. My role
- Quidditch World Cup reading experience on PottermoreBrief: On March 15th 2018 Pottermore launched a new audiobook of Quidditch through the Ages, a short piece of writing J.K. Rowling wrote for Comic Relief. The Pottermore website had very highly engaged fans with a keen interest in Quidditch. The business wanted to create a fun informative online experience based around Quidditch that fans could enjoy while boosting dwell times further and promoting the new audiobook. Idea: In support of the launch and marketing campaign, at Pottermore we design
- Old Mout social campaignBrief: Old Mout launched in the UK in 2014 and became one of the fastest growing premium cider brands. Our job was to develop a visual identity for the social feed for static posts and animations, including different variants to communicate different types of information. Idea: We chose to use textures from the drink flavours to create a very bold and colourful look and feel, and developed a mix of graphic styles which could be used to communicate various types of information and helps give the
- Pottermore book club UI and illustrationBrief: In 2017 Pottermore wanted to launch an online Wizarding World Book Club in celebration of the 20th anniversary of the publication of Harry Potter and the Philosopher's Stone on the 19th June 2017. Idea: The Book Club became a combination of a digital experience on the Pottermore website, and a weekly social campaign to engage fans to re-read and partake in discussions of chapter themes each week. We designed a custom hub on the web that interacted with user profiles, which allowed us to
Work history
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Senior designerWizarding World Digital
London, United KingdomFull Time
I work across digital experiences, content creation for social and web, product development and packaging design for the Harry Potter brand at WWD.
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DesignerPottermore
- London, United KingdomFull Time
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Skills
- Creative Art Direction
- Graphic Design
- Digital Design
- Animation
- Product Design
- Packaging Design
- UX Design
- Service Design
- Photographic Direction
- Illustration
Education
BA DesignGoldsmiths, University of London
- London, United Kingdom