Quidditch World Cup reading experience on Pottermore

  • Hannah Thompson

Brief: On March 15th 2018 Pottermore launched a new audiobook of Quidditch through the Ages, a short piece of writing J.K. Rowling wrote for Comic Relief. The Pottermore website had very highly engaged fans with a keen interest in Quidditch. The business wanted to create a fun informative online experience based around Quidditch that fans could enjoy while boosting dwell times further and promoting the new audiobook. Idea: In support of the launch and marketing campaign, at Pottermore we designed and built a custom, longform responsive reading experience for web. The design split up the experience into 3 chapters following the book. When scrolling, short audio clips would be triggered from the audiobook on scroll, and the story was interspersed with a variety of animated illustrations and graphics for visual delight. My role: I worked on the UI design and look and feel of many of the modules, and creating some of the animated assets. I concurrently worked closely with two developers, overseeing the build and testing across devices to ensure it performed responsively to a high standard.

Quidditch World Cup reading experience on Pottermore by Hannah Thompson
Quidditch World Cup reading experience on Pottermore by Hannah Thompson
Quidditch World Cup reading experience on Pottermore by Hannah Thompson
Quidditch World Cup reading experience on Pottermore by Hannah Thompson
Quidditch World Cup reading experience on Pottermore by Hannah Thompson
Quidditch World Cup reading experience on Pottermore by Hannah Thompson
Quidditch World Cup reading experience on Pottermore by Hannah Thompson
Quidditch World Cup reading experience on Pottermore by Hannah Thompson
Quidditch World Cup reading experience on Pottermore by Hannah Thompson
Quidditch World Cup reading experience on Pottermore by Hannah Thompson
Quidditch World Cup reading experience on Pottermore by Hannah Thompson
Quidditch World Cup reading experience on Pottermore by Hannah Thompson
Hannah Thompson
Design and art direction