Old Spice "The Smell That Never Dies"

  • Ali Silao

We needed to relaunch Old Spice in the Philippines. Keeping the brand's absurd advertising tradition alive, we came up with our very own Filipino Old Spice guy as the ultimate action hero who never dies, thanks to the long-lasting smell of Old Spice. Watch how he scores a like from great whites, gets tight with two huge anacondas, penetrates the hardest ninjas, and still has the energy to survive Earth's destruction. And for the grand finale, see how he rides a huge Old Spice stick as it goes into two astronomical holes. But words won't really give it justice, best if you just hit the play button. And while you're at it, check out the comments section--some of them are even funnier than the ad.