Olympic Games Tokyo 2020 - B2B Marketing approach

  • Ilaria De Gregorio

B2B marketing campaign for the Olympic Games of Tokyo 2020 on Discovery+ and Eurosport. Strategic marketing and positioning, creative concept adaptation for trade marketing, activation of the campaign throughout EMEA region supporting the biz development.

B2B reel for the Olympic Games Tokyo2020

Discovery's new OTT product, discovery+, spot for Tokyo 2020 with a partner integration.

Tokyo 2020 TV spot Eurosport centric - watch the best moment of the Games.

Project Tags


  • R/GA logo


    • Advertising
  • Discovery Networks International logo

    Discovery Networks International

    • Television
  • E

    Eurosport Media (Discovery Networks)