Ilaria De Gregorio
Available

Ilaria De Gregorio

Senior Brand and Marketing ManagerMilan, Italy
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Connections
Yossi Fisher
Kashif Boothe
Lydia Bradley
Ilaria De Gregorio
Available

Ilaria De Gregorio

Senior Brand and Marketing ManagerMilan, Italy
Projects
  • Olympic Games Tokyo 2020 - B2B Marketing approach
    Olympic Games Tokyo 2020 - B2B Marketing approachB2B marketing campaign for the Olympic Games of Tokyo 2020 on Discovery+ and Eurosport. Strategic marketing and positioning, creative concept adaptation for trade marketing, activation of the campaign throughout EMEA region supporting the biz development.
  • Australian Open 2021 - Marketing campaign
    Australian Open 2021 - Marketing campaignA creative tagline included consistently in the whole marketing campaign, from digital assets, to social media to PR communication. The campaign was activated in more than 20 countries in Europe.
  • The Wait is over - live sport is back on Eurosport
    The Wait is over - live sport is back on EurosportBrand Awareness campaign to celebrate the return of live sport after the covid-19 pandemic. Activated in more than 30 countries EMEA.
  • Basketball Season launch - marketing campaign
    Basketball Season launch - marketing campaign
  • Fuel your Summer on Eurosport - promotional video
    Fuel your Summer on Eurosport - promotional videoOnair and digital marketing campaign to showcase the live events on Eurosport. Original soundtrack produced for this promo by La Plage made with sport events's iconic sounds.
  • Eurosport's 30th anniversary
    Eurosport's 30th anniversaryBrand activation in creative partnership with Spotify to celebrate Eurosport's 30th anniversary.
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Projects credited in
  • discovery+ UK launch
    discovery+ UK launchLead creative on digital paid-for performance marketing (motion) for the launch of discovery+. Promoting the service, key franchises and shows.
  • Positioning Eurosport for growth as a D2C sports platform
    Positioning Eurosport for growth as a D2C sports platform
  • Discover Your Impact Day
    Discover Your Impact DayDiscover Your Impact Day is Discovery's global day of employee volunteerism taking place each year in June. Started in 2010 to celebrate Discovery's 25th Anniversary, Impact Day brings the Discovery family into their local communities to give back to organizations that support land, water, and people, and underscores our commitment to the people and places of the world that inspire our on-air stories.
Work history
    Discovery Networks International logo
    Discovery Networks International logo
    SN BRAND AND MARKETING MANAGERDiscovery Networks International
    Paris, FranceFull Time
    Discovery Networks International logo
    Discovery Networks International logo
    MARKETING CAMPAIGN MANAGERDiscovery Networks International
    Paris, FranceFull Time
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Skills
  • Marketing Campaigns
  • Brand Marketing
  • Project Management
  • Digital Advertising
  • TV Advertising
  • Creative Briefing
  • Analysing Trends
  • Analysing Data
Education
    I
    I
    Product ManagementISM Institut supérieur de marketing
    Paris, France
Awards
    P
    P
    BEST HOLIDAY/SEASONAL PROGRAMME SPOTSPromax BDA Global Excellence Awards
    Fuel your Summer on Eurosport - marketing campaign and original soundtrack