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On 5 at Royal Ascot

[Worked on the project as a freelancer with the team at 20.20 ltd].

Design concept, identity and design assets for ambitious new fine dining restaurant ‘On 5’ at Royal Ascot Racecourse.

The concept celebrates and takes visual cues from the craft and graft of 5 craftsmen behind the racehorse; the saddler, the farrier, the groom, the trainer and the jockey. Concept included identity design, menus, welcome pack, brand patterns, brand storytelling and uniforms.

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