About me
I have over 10 years experience working as a graphic designer. Through my freelance and permanent employment to date, I have benefited from working for a range of different design companies for a variety of global, national and local clients including Tesco, Australia Post, Wembley Stadium, Royal Ascot Racecourse, Chelsea Football Club, Nokia, Vodafone, Goodyear Dunlop, HiQ, Vancouver Art Gallery, The
University of British Columbia, B&Q and Mecca Bingo.
Through my last 6 years freelancing, I have proven myself to be adaptable, hard working and creative when faced with new challenges. I am frequently asked back.
I have also been lucky enough to work abroad – I worked a year in Vancouver (2007/08) and a year in Melbourne (2011/12). Both were enlightening and enjoyable work / life experiences.
Now back, in London, I’m keen to bring my knowledge, experience and enthusiasm to new and exciting opportunities, either freelance or otherwise.
Projects
- Tesco[Worked on the project as a freelancer with the team at Identica]. Retail design concept and implementation guidelines to be rolled out nationally across various store formats. Starting with initial store audits and analysis of navigation system, we designed a new signage system that refreshed the brand through the colour palette, use of typography, photography, illustrations and messaging. Then created guidelines for the new signage principles for future implementation.
- PrénatalPackaging concepts, illustrations and swing tags for Prénatal maternity wear and infant clothing. Designed concepts for maternity underwear packaging with options using different materials and printing techniques. Created illustrations and swing tag, label and packaging designs for infant clothing ranges across various age groups.
- Hi-Q[Worked on the project as part of the team at Fitch]. Brand identity and environmental design for national chain of tyre-specialist car maintenance garages. Created a consumer focused experience with honest and straightforward communication to raise the customer services standards in the fast-fit market.
- Australia Post[Worked on the project as a freelancer with the team at Interbrand Melbourne]. Re-brand of Australia’s national postal service for print, digital, product and vehicle applications. Project spanned from early audit stages, through design development to generating extensive identity guidelines. Also created an illustration style for the brand and a bank of illustrations.
- On 5 at Royal Ascot[Worked on the project as a freelancer with the team at 20.20 ltd]. Design concept, identity and design assets for ambitious new fine dining restaurant ‘On 5’ at Royal Ascot Racecourse. The concept celebrates and takes visual cues from the craft and graft of 5 craftsmen behind the racehorse; the saddler, the farrier, the groom, the trainer and the jockey. Concept included identity design, menus, welcome pack, brand patterns, brand storytelling and uniforms.
Work history
Freelance Senior Graphic Designer
Freelance Senior Designer
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I have returned to 20.20 a number of times this year and last year, to work on various
hospitality, retail and sports environment branding projects. Key projects include: brand
identiy, printed collatoral and environmental graphics for ‘On 5’ (fine dining restaurant at
Royal Ascot Racecourse); environmental graphics for Ditsch (German pretzel vendors);
retail design for Dutch department store V&D and discount retailers The Original
Factory Shop; and environmental graphics for Wembley Stadium and
Chelsea Football Club.
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Skills
- Packaging
- Branding
- Environmental Design
- Corporate Identity
- Print Design
- Typography
- Wayfinding Design
- Brand Design
- Brand Identity
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Illistration
Education
Graphic Arts BA
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Graphic Design and Illustration