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Tesco

[Worked on the project as a freelancer with the team at Identica].

Retail design concept and implementation guidelines to be rolled out nationally across various store formats.

Starting with initial store audits and analysis of navigation system, we designed a new signage system that refreshed the brand through the colour palette, use of typography, photography, illustrations and messaging. Then created guidelines for the new signage principles for future implementation.

Credits

Ann Forrest

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  • Freelance Senior Graphic Designer
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