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Ann Forrest will need to approve that you worked on “Tesco” before we add you as a collaborator.


[Worked on the project as a freelancer with the team at Identica].

Retail design concept and implementation guidelines to be rolled out nationally across various store formats.

Starting with initial store audits and analysis of navigation system, we designed a new signage system that refreshed the brand through the colour palette, use of typography, photography, illustrations and messaging. Then created guidelines for the new signage principles for future implementation.

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