LJ
Available

Laura Jardine Paterson

Operations SpecialistLondon, United Kingdom
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LJ
Available

Laura Jardine Paterson

Operations SpecialistLondon, United Kingdom
Projects credited in
  • Tesco
    Tesco[Worked on the project as a freelancer with the team at Identica]. Retail design concept and implementation guidelines to be rolled out nationally across various store formats. Starting with initial store audits and analysis of navigation system, we designed a new signage system that refreshed the brand through the colour palette, use of typography, photography, illustrations and messaging. Then created guidelines for the new signage principles for future implementation.
  • Tesco Christmas Campaign
    Tesco Christmas CampaignThe Brief
For their 2017 Christmas campaign, Tesco asked us to pair up with chef, restaurateur, author and broadcaster Clodagh McKenna to create a series of festive food films featuring some of her favourite Christmas recipes.
What We Did
 We spent four days tucked away in a remote cottage in the beautiful Irish countryside, filming Clodagh cooking a Christmas feast, including the perfect turkey.
The Outcome
After the 4 day shoot, we left with 13 episodes of cooking content,
Skills
  • Creative
  • Enthusiasm
  • Digital Advertising
  • Digital
  • Digital Analytics
  • Volunteer
  • Volunteer Management