One Amazing Future

To create a disruptive, theatrical stand space to engage 2,000 Dixons Carphone delegates at their annual exhibition to communicate Virgin Media products, services and network expansion initiative in a fun and memorable way. Developed a giant pinball activation to deliver key messages structured around a visual graphic of the VM fibre cable to show our network expansion. Points were scored when a giant ball was loaded into the machine, fired along the cable fibre graphic into the game zone and into one of homes – cementing the idea of Virgin connecting homes