The lead for creating marketing strategies & implementation of retail wide initiatives, such as brand campaigns & events that require 360 marketing support. Managing the planning, development and execution of all campaigns/marketing activities across Dixons Carphone. Working cross functionally with all Senior Stakeholders including, Commercial, Brand, Mobile, Social Media, Legal, Communications & PR as well as with external creative agencies. Managing budgets and retainer spend and providing reporting and analysis on campaign performance. Responsibilities include: • Working with internal and external Senior stakeholders to de ne commercial and retail objectives and de ning quarterly marketing strategies • Working with internal and external communications team to de ne communications strategy for campaigns • Brie ng and day to day liaision with creative agencies • Managing the planning, execution, measurement and reporting of retail focused marketing campaigns and BAU activites for Virgin Media and Dixons Carphone retail stores • Leading initiatives to drive Virgin Media in store presence and brand awareness of products and services within Dixons Carphone to ensure that the organisation’s brand identity is adhered to in all communication channels • Editing, proofreading and approving copy for marketing collateral and communications materials • Delivering regular reports of campaign results, including the evaluation of KPIs
Heel My Soles is an online fashion publication that specialises in curating luxury high heels. With a following of over 20,000 across Facebook, Instagram, Twitter and Tumblr, it has fastly become a ‘heel haven’ that not only cares about the heels a woman wears but the woman who is wearing the heel. Our ethos is centred around empowering every woman to feel con dent, fearless and comfortable in the heels they are in. We are currently expanding into events and collaborating with in uencers to push this agenda and have already worked with brands such as Christian Louboutin & Giuseppe Zanotti. Responsibilities include: • Creating social media and digital marketing campaigns, paid and organic • Managing all social media channels (Twitter, Facebook, Instagram, Tumblr) • Planning and publishing content using Hootsuite to manage social media channels • Identifying new trends in social and in uencer marketing and evaluating new technologies and fashion trends to ensure the brand is at the forefront of innovation • Identifying new opportunities for brand development, follower acquisition and engagement through in uencer and brand collaborations • Builing contacts and establishing relationships with in uencers and luxury shoe brands • Researching, writing and publishing engaging blog posts and articles • Graphic design and photo editing using Adobe InDesign and Photoshop • Providing press coverage at key fashion events and press days • Monitoring and reporting on performance using Google Analytics • Tracking and analysing key performance indicators such as reducing the website bounce rate, increasing dwell time and improving conversion and engagement • Continually working on search engine optimization and paid promotions across social media channels
The marketing lead working directly with the Marketing Director to execute brand led campaigns to promote the business. Working as an external consultant to provide marketing strategies to international Airports on how to advertise their out-of-home advertising space.
Implemented retail specific campaigns to expand market share and pursue aggressive growth targets to drive sales and brand awareness of LG mobile products in ree, EE, and o2.
Managed clearances for International compilations for 3 major labels [Island Records, Virgin EMI and Capitol Records] across multiple territories Responsibilities included: • Assisting in the planning of marketing strategies and execution of direct and digital marketing campaigns • Coordinating and provided event assistance for the Motown and Def Jam 30 campaigns • Advising and supporting in commissioning on brand print and digital marketing collateral for both campaigns events • Providing on the ground support at the event at main campaign event