QuestionsProjectsExperienceTeam

Projects

• Power Up CampaignQ1 campaign to “Power Up” Third Party retail frontline staff after the Christmas break (retail, indirect, call centres and affiliates) and refresh their knowledge on VM products and services to set them up to achieve their Q1 sales targets.
• Heel My SolesHeel My Soles is an online fashion publication specialising solely in high heels. Established in 2011. We noticed that there weren’t any prominent fashion publications that specialised solely on high heels so we put our big girl heels on, got into action and the rest is history. Our Founder Sable Seline believes that the high heel is so much more than an inanimate fashion accessory, it’s the pedestal on which women step into their con dent, fearless and empowered self. Over the the last 8 years,
• One Amazing FutureTo create a disruptive, theatrical stand space to engage 2,000 Dixons Carphone delegates at their annual exhibition to communicate Virgin Media products, services and network expansion initiative in a fun and memorable way. Developed a giant pinball activation to deliver key messages structured around a visual graphic of the VM fibre cable to show our network expansion. Points were scored when a giant ball was loaded into the machine, fired along the cable fibre graphic into the game zone and in

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Work history

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V
Retail Marketing ManagerVirgin Media
Aug 2017London, United KingdomFreelance
The lead for creating marketing strategies & implementation of retail wide initiatives, such as brand campaigns & events that require 360 marketing support. Managing the planning, development and execution of all campaigns/marketing activities across Dixons Carphone. Working cross functionally with all Senior Stakeholders including, Commercial, Brand, Mobile, Social Media, Legal, Communications & PR as well as with external creative agencies. Managing budgets and retainer spend and providing reporting and analysis on campaign performance. Responsibilities include: • Working with internal and external Senior stakeholders to de ne commercial and retail objectives and de ning quarterly marketing strategies • Working with internal and external communications team to de ne communications strategy for campaigns • Brie ng and day to day liaision with creative agencies • Managing the planning, execution, measurement and reporting of retail focused marketing campaigns and BAU activites for Virgin Media and Dixons Carphone retail stores • Leading initiatives to drive Virgin Media in store presence and brand awareness of products and services within Dixons Carphone to ensure that the organisation’s brand identity is adhered to in all communication channels • Editing, proofreading and approving copy for marketing collateral and communications materials • Delivering regular reports of campaign results, including the evaluation of KPIs
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H
Owner & Editor In ChiefHeel my Soles
May 2011London, United KingdomFull Time
Heel My Soles is an online fashion publication that specialises in curating luxury high heels. With a following of over 20,000 across Facebook, Instagram, Twitter and Tumblr, it has fastly become a ‘heel haven’ that not only cares about the heels a woman wears but the woman who is wearing the heel. Our ethos is centred around empowering every woman to feel con dent, fearless and comfortable in the heels they are in. We are currently expanding into events and collaborating with in uencers to push this agenda and have already worked with brands such as Christian Louboutin & Giuseppe Zanotti. Responsibilities include: • Creating social media and digital marketing campaigns, paid and organic • Managing all social media channels (Twitter, Facebook, Instagram, Tumblr) • Planning and publishing content using Hootsuite to manage social media channels • Identifying new trends in social and in uencer marketing and evaluating new technologies and fashion trends to ensure the brand is at the forefront of innovation • Identifying new opportunities for brand development, follower acquisition and engagement through in uencer and brand collaborations • Builing contacts and establishing relationships with in uencers and luxury shoe brands • Researching, writing and publishing engaging blog posts and articles • Graphic design and photo editing using Adobe InDesign and Photoshop • Providing press coverage at key fashion events and press days • Monitoring and reporting on performance using Google Analytics • Tracking and analysing key performance indicators such as reducing the website bounce rate, increasing dwell time and improving conversion and engagement • Continually working on search engine optimization and paid promotions across social media channels

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Skills

• Campaign Execution
• Social Media Marketing
• Digital Marketing
• Marketing Campaigns
• Marketing Collateral
• Marketing Consulting
• Marketing Strategy
• Strategic Planning
• Brand Marketing
• Project Management