OnePlus 7T Series Global launch

  • Joanna Wharton
  • Nancy N Baxendale

After a competitive pitch, Wild Things (experiential start-up backed by Lucky Generals) won the chance to deliver the OnePlus 7T Series product launch and I landed the role of Producer. Held at Magazine London in Greenwich, the immersive launch had 800 community & media attendees and was streamed online to over 6.5million people around the world. Following the unveiling of the latest devices by OnePlus co-founder Carl Pei, guests were invited to explore an experience zone with Google Lens photographic displays and 4K-streamed gaming cubes to showcase new features. We built a McLaren Automotive design lab to highlight the collaboration between OnePlus and the automotive brand on one of their limited edition devices. My role included management of the 5 person delivery team, the venue, key suppliers and production houses and client liaison. Kate Parkyn, Head of Growth at OnePlus, commented: "We were looking for a partner agency to help us approach the launch in a different way. Wild Things really understood our ambition, their creative vision and flawless delivery ensured this launch was perfect for our community."