I am a pro-active, ambitious, enthusiastic professional working in the brand experience sector. With a range of understanding across marketing functions, account management and project & events management, I am a process driven, hardworking individual with fantastic communication skills, commitment and attention to detail.
My role at Octagon was pivotal to planning (and the intent to deliver pre pandemic!) sponsorship activations for one of their key clients, Expedia, at the UEFA Champions League Final in Istanbul. 2 large scale activations were to take place: a Hotels.com Fanzone experience in the city centre and an Expedia Group VIP hospitality experience at the stadium. Prior to the League being postponed and then planned 'behind closed doors', I'd worked with in house teams to finalise the creative concept, supplier tendering and recruitment and consumer journey - all that was left was the stand build and execution.
Produced & delivered OnePlus 7T Series launch event – an immersive launch experience with 800 attendees, streamed online to 6.5 million viewers around the world. My role included management of the 5 person delivery team, venue, key suppliers and production houses and client liaison.
Planning, creative development & execution of Action Aid Maze of Injustice – PR Stunt in Marble Arch raising awareness of barriers to justice for women and girls who experience violence. Delivery of the 'Lamb Bam Lounge' - a pop up gastro pub showing the health and sustainable benefits of EU rearer lamb to a younger audience at Kendall Calling Festival.
Launch of Innovation Lab for Brilliant Basics, Berlin, showcasing the future of retail technologies in partnership with Amazon Web Services. Responsible for the creative execution, production of the space, overseas liaison and the procurement/delivery of appropriate technologies. Project Management of the new Brilliant Basic London office in The Bower, Old Street. Event producer of experiential office launch hosting 250 attendees; showcasing interactive demos & case studies across a range of themes.
Senior Account Manager: Molson Coors, innocent drinks, EDF Energy, Pip & Nut 03/17-08/18 Key Achievements: Peoples Choice Champ (employee of the month), contributing to trade press, rolled out People Before Brands initiative internally & initiated volunteering scheme. Key Projects: Molson Coors - we were challenged to bring Coors Lights ATL campaign and ‘ice cold refreshment’ proposition to life with a unique experience appealing to their social explorer audience. The credentials were proved with the Coors Light Ice Cave; a vibrant 3-5 degree bar with icy touch points, social opportunities and CL cocktails. See 'project' for more details and specific responsibilities. EDF Energy: Pretty Curious is a movement from EDF Energy to address the shortfall of females in STEM careers. Girls begin to lose interest at school – we created a physical workshop space to show them science can be creative. Responsibilities & key take-outs: • Production of the Pretty Curious Studio • Workshops for 2,000+ school girls • Interagency campaign planning • 7 locations across a 2 year period • Training/onsite management of 60+ volunteers innocent drinks: Large-scale campaign for innocent coconut water, three-pronged approach providing natural hydration at wild exercise events, commuter hotspots and festivals. Responsibilities & key take-outs: • Ownership across 3 project streams • Management of staff and project team onsite at Latitude & Wilderness • Management of artists and accreditation • Production of ‘Treehab’; the natural hangover recover tree house Account Manager, AB InBev, innocent drinks, Hasbro 06/15-03/17 Account Executive, Glaceau Vitamin Water, Ryvita 05/13-06/15
Degree covering all types of business functions from Accounting to Human Resources. I chose to specialise in Marketing. One semester spent abroad in at the University of Nottingham's Malaysia Campus.