Online Exposure

  • Ben Smart
I was approached by an independent high street retailer with the brief to increase exposure of their business to online customers within a certain geographic area.
In order to increase search engine rank I optimised the businesses online profiles using existing and new imagery and put in place a procedure to collect reviews from previous customer. In addition I produced additional content aimed at certain target key words.
Standardising the data held by various online directories further enhanced the businesses rank.
The result was a huge increase in search engine impressions over a period of three months – from 200 to 1000 impressions a day.