Ben Smart

Ben Smart

Self EmployedLondon, United Kingdom
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Ben Smart

Ben Smart

Self EmployedLondon, United Kingdom
About me
Multifaceted marketing and communications specialist with experience across: eCommerce in travel industry, content creation & distribution, and SME marketing.
Projects
  • 617
    617I have started to produce a series of wide format images. These images are processed in the 6 x 17 format produced by the legendary Fujifilm GX617. In today’s world of Instagram and Snapchat the different aspect ratio makes these images stand out from the crowd. This is an ongoing personal project.
  • BAFTA Awards Season 2020
    BAFTA Awards Season 2020
  • BAFTA 2019 Awards Season
    BAFTA 2019 Awards SeasonI managed the digital marketing budget for BAFTA and was responsible for all digital marketing spend for the Film, Games and TV awards. I improved efficiency of paid social spend and increased KPIs by over 400% year-on-year.
  • Google Arts & Culture - Buckingham Palace
    Google Arts & Culture - Buckingham PalaceI worked with Google Arts and Culture to produce specialist VR content of Buckingham Palace for HRH The Prince of Wales' 70th Birthday. This project was expanded and I have been working on a year long project to produce content of Highgrove House for Google.
  • Harry Potter: A History of Magic
    Harry Potter: A History of MagicI was commissioned recently by Google Arts & Culture to help bring the Harry Potter: A History of Magic exhibition at the British Library to an online audience using 360 images.
  • Online Exposure
    Online ExposureI was approached by an independent high street retailer with the brief to increase exposure of their business to online customers within a certain geographic area. In order to increase search engine rank I optimised the businesses online profiles using existing and new imagery and put in place a procedure to collect reviews from previous customer. In addition I produced additional content aimed at certain target key words. Standardising the data held by various online directories further enhanced the businesses rank. The result was a huge increase in search engine impressions over a period of three months – from 200 to 1000 impressions a day.
Projects credited in
  • BAFTA Film Awards 2019
    BAFTA Film Awards 2019Royal Albert Hall Event Manager - The 72nd British Academy Film Awards held on 10 February 2019 at the Royal Albert Hall in London, honouring the best national and foreign films of 2019.
  • BAFTA TV Awards 2019 - Official Portraits
    BAFTA TV Awards 2019 - Official PortraitsI was asked to photograph the official portraits at 2019 British Academy Television Awards. The evening fizzed with talent. The Killing Eve cast couldn’t hold in their excitement. Baroness Bakewell was honoured with a fellowship. Benedict Cumberbatch was overwhelmed with emotion. Helen McCrory stunned me to silence. Ant was reunited with Dec. What a privilege to erect a little corner studio at the Royal Festival Hall and spend a few moments with the best British television has to offer.
  • BAFTA Games Awards 2019 - Instagram Stories
    BAFTA Games Awards 2019 - Instagram StoriesBAFTA Awards Games Awards content to promote the campaign's objective in demonstrating how gaming positively influences lives. The below examples are original content filmed by BAFTA; promotional media clips (rights reserved) formatted and re-versioned in vertical content, used to promote public voting in the mobile games category . i.e Braw Stars nominee Talent Content featuring T. Antoniades & Jessica Curry Filmed by: BAFTA Edited: BAFTA/Jamie Rowland Visual Design Elements: GramaFilm with
Work history
    BAFTA logo
    BAFTA logo
    Freelance Comms TeamBAFTA
    London, United KingdomFull Time
    • I control the digital advertising budget for BAFTA and I lead on all elements of digital marketing strategy, planning, activation and reporting. • Responsible for the growth and increasing the engagement of BAFTA’s complex communities on social media. • I work alongside content producers and other stakeholders to develop the editorial calendar, and I ensure published content meets best practice. • I initiated and executed a project to democratise business data and, utilising Data Studio, built a series of dashboards to visualise and distribute regular social media statistics to key stakeholders.
    Google logo
    Google logo
    ContentGoogle
    London, United KingdomFreelance
    Worked with Google Arts & Culture on over half a dozen projects providing 360 content expertise. I have worked with partners such as HRH The Prince of Wales, and cultural sites such as The Natural History Museum, and The British Library.
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Skills
  • Photograph
  • Social Meda
  • 360 Video
  • Marketing
  • Programming
  • Paid Social
  • Content Creatiion
  • Content Distribution
Education
    U
    U
    BA(Hons) 2:1 Business StudiesUniversity of Wales, Inst. Cardiff
     - Cardiff, United Kingdom
    Business
    U
    U
    Computer ScienceUniversity of Wales, Swansea
     - Swansea, United Kingdom
Awards
    R
    R
    FellowRoyal Geographical Society