TalkTalk entered the fibre broadband battleground by launching Ultra Fibre Optic internet, exclusively to York... for now.
It's 20x faster and more reliable than the UK’s average fibre, and can get a lot of users online at the same time.
During Christmas 2017, the client was after Christmassy creative and messaging to boost awareness and sales over the festive period.
It was a great opportunity to link this benefit to the idea that, sometime, families have trouble getting on while they’re all under one roof at Christmas. Which is never a problem with York's Ultra Fibre Optic.