Tom Dance

Creative copywriter

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Being creative is what I like doing best, especially when it comes to words. I have seven years' experience in advertising and marketing (and a bit of PR) working within construction, motoring, gaming, FMCG, technology and a few other sectors. I’ve worked for all kinds of agencies, writing all sorts of copy. So, I’m used to adapting my style and approach. I can write it long. Short. Above the line, below the line, online and offline. But as well as writing top-notch copy, I like thinking conceptually to help clients and their products stand out creatively. And it’s probably the part of the job the I enjoy the most. Email me at tom.dance@live.co.uk if you want to say hi. Thanks for popping by.

Locked Pro Plan feature

Skills

  • Creative Writing
  • Copy
  • Ad Copywriting
  • Copywriting
  • Ad Strategy
  • Marketing
  • Client Presentation
  • Creative Team
  • Creative Thinking
  • Ideation

People I’ve worked with

Companies I’ve worked with

  • OLIVER Agency

    OLIVER Agency

    • Advertising
  • LIDA London

    LIDA London

    • Advertising
  • Beige

    Beige

    • Fashion and Textiles
  • W

    Wiiliams Lea Tag

    Work history

    Currently

    Creative copywriter

    Wiiliams Lea Tag

    Jan 2017
    • London, United Kingdom
    • Full Time
    • At WLT I work alongside designers and art directors to generate copy and concepts for a diverse range of clients and campaigns. This includes proposition development, script development, direct mail, web copy, social, and other long and short copy. Working directly with clients is also a big part of the job.

    2017

    Creative copywriter

    OLIVER Agency

    Aug 2015 - Feb 2017
    • London, United Kingdom
    • Full Time
    • Clients: Starbucks UK/Europe, Seattle’s Best Coffee, AXA PPP Lead copywriter on the My Starbucks Rewards loyalty programme, responsible for everything from concepting to creation of copy. As the sole copywriter on the Starbucks account my duties extended to POS and more. As well as looking after copy, I often carried out design and artworking – even creating email designs from scratch. I picked up general AM tasks from time to time too including writing briefs, managing creative and taking client meetings.

    2015

    Junior copywriter

    Win Technologies

    Jun 2013 - Aug 2015
    • London, United Kingdom
    • Full Time
    • Clients: Betway, Spin Casino, The Hippodrome Casino, Dream Bingo, Bingo on the Box Full-service digital marketing agency, specialising in casino and bingo brands. Worked with a tight-knit team of copywriters and designers to concept promotions, create engaging emails and online content, plus offline materials like brochures and flyers.

    2012

    Junior copywriter

    LIDA London

    Apr 2012 - Dec 2012
    • London, United Kingdom
    • Freelance
    • Client: MINI UK Started on work experience, stayed as a freelancer. I regularly brainstormed client briefs, wrote weekly posts and daily responses across MINI’s social media channels, and composed copy for the website.

    2012

    Junior copywriter

    Beige

    Nov 2011 - Mar 2012
    • London, United Kingdom
    • Internship
    • Clients: Virgin Media, Häagen-Dazs, Carlsberg Wrote press releases and social media posts, sold in to the press and helped manage clients’ websites and social media channels. I also took care of client account administration.

    2011

    PR executive/writer

    Edson Evers

    Oct 2010 - Sep 2011
    • Stafford, United Kingdom
    • Full Time
    • Clients: RMD Kwikform, Finning Caterpillar, Gibbs & Dandy PR and creative marketing agency. Wrote press releases, feature pieces and local press stories published in local media and trade publications. I also created copy for client websites and social media channels. I was also involved in designing and implementing strategic PR campaigns, managing client websites and social media accounts, and selling in to the press.

    Education

    Currently

    Politics

    UWE Bristol

    Oct 2008
    • Bristol, United Kingdom