Being creative is what I like doing best, especially when it comes to words.
I have seven years' experience in advertising and marketing (and a bit of PR) working within construction, motoring, gaming, FMCG, technology and a few other sectors.
I’ve worked for all kinds of agencies, writing all sorts of copy. So, I’m used to adapting my style and approach. I can write it long. Short. Above the line, below the line, online and offline.
But as well as writing top-notch copy, I like thinking conceptually to help clients and their products stand out creatively. And it’s probably the part of the job the I enjoy the most.
Email me at tom.dance@live.co.uk if you want to say hi.
Thanks for popping by.
Projects
- Campaign | TalkTalkIn 2017, TalkTalk launched York’s Ultra Fibre Optic. It's 20x faster and more reliable than the UK’s average fibre, and can get a lot of users online at the same time. Now TalkTalk is relaunching York's Ultra Fibre Optic internet in 2018. The client wanted to spread the word about why York's Ultra Fibre Optic really is the next big thing in broadband. This meant telling people all about its brilliant benefits, resulting in a variety of messaging.
- OOH | TalkTalkTalkTalk entered the fibre broadband battleground by launching Ultra Fibre Optic internet, exclusively to York... for now. It's 20x faster and more reliable than the UK’s average fibre, and can get a lot of users online at the same time. During Christmas 2017, the client was after Christmassy creative and messaging to boost awareness and sales over the festive period. It was a great opportunity to link this benefit to the idea that, sometime, families have trouble getting on while they’re al
Work history
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Creative copywriterWiiliams Lea Tag
London, United KingdomFull Time
At WLT I work alongside designers and art directors to generate copy and concepts for a diverse range of clients and campaigns.
This includes proposition development, script development, direct mail, web copy, social, and other long and short copy. Working directly with clients is also a big part of the job.
Creative copywriterOLIVER Agency
- London, United KingdomFull Time
Clients: Starbucks UK/Europe, Seattle’s Best Coffee, AXA PPP
Lead copywriter on the My Starbucks Rewards loyalty programme, responsible for everything from concepting to creation of copy. As the sole copywriter on the Starbucks account my duties extended to POS and more.
As well as looking after copy, I often carried out design and artworking – even creating email designs from scratch. I picked up general AM tasks from time to time too including writing briefs, managing creative and taking client meetings.
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Skills
- Creative Writing
- Copy
- Ad Copywriting
- Copywriting
- Ad Strategy
- Marketing
- Client Presentation
- Creative Team
- Creative Thinking
- Ideation
Education
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PoliticsUWE Bristol
Bristol, United Kingdom