A clearly defined imagery style makes a decisive contribution to the recognition of the Opel brand. The brand monitor and filter “City Awakening” will help to establish the brand idea through imagery. And will help to be recognizable at first sight.
This is the world of Opel: The city comes alive, places & spaces are filled with rich colors, and people start the day a new – full of energy, movement and interaction. And then there are also the individual places where the city is rejuvenated, brought back to life, inspiring and energetic. The places where the city pulse is visible and vivid.
“City Awakening“ is about the start of something new, the bring of change, a chance for opportunities and new possibilities.