Open Garden: Marketing Campaign

Marketing campaign for an Axciom service, ‘Open Garden’ – a marketing ecosystem that combines data from various platforms, partners, and channels to deliver a personalised service for their clients. My solution for this brief was based around the idea of a mosiac i.e. a combination of diverse patterns to create a coherent whole. Just as the service is built from combinations of many data sources, all design elements are built from combinations of component patterns.