Opera Reimagined campaign

Student project to develop a London-based campaign to change the perception of Classic FM and draw in a younger audience. The campaign targeted millennials through a series of modern operas with the view to strip back the pretention associated with classical music.
The campaign strips the operas back to their simplest form and was promoted through a series of posters as well as short, pop-up opera performances across the London underground.

Team Credits

Jennifer McAlone

  • Message
  • Graphic Designer

Project Tags

  • graphicdesign
  • campaign
  • advertising

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Jennifer McAlone
Graphic Designer