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    Opera Reimagined campaign

    Student project to develop a London-based campaign to change the perception of Classic FM and draw in a younger audience. The campaign targeted millennials through a series of modern operas with the view to strip back the pretention associated with classical music.
    The campaign strips the operas back to their simplest form and was promoted through a series of posters as well as short, pop-up opera performances across the London underground.

    Credits

    Jennifer McAlone

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    • Graphic Designer
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    Project Tags

    • Graphic Design
    • campaign
    • advertising

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