Jennifer McAlone will need to approve that you worked on “Opera Reimagined campaign” before we add you as a collaborator.
Opera Reimagined campaign
Student project to develop a London-based campaign to change the perception of Classic FM and draw in a younger audience. The campaign targeted millennials through a series of modern operas with the view to strip back the pretention associated with classical music.
The campaign strips the operas back to their simplest form and was promoted through a series of posters as well as short, pop-up opera performances across the London underground.