Join The–Dots

    Opera Reimagined campaign

    Student project to develop a London-based campaign to change the perception of Classic FM and draw in a younger audience. The campaign targeted millennials through a series of modern operas with the view to strip back the pretention associated with classical music.
    The campaign strips the operas back to their simplest form and was promoted through a series of posters as well as short, pop-up opera performances across the London underground.


    Jennifer McAlone

    • Message

    Join our Pro Plan to message Jennifer

    You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

    • Graphic Designer

    Project Tags

    • Graphic Design
    • campaign
    • advertising

    Share your new project