OPLP Mystery Box

  • Ling Choi

We broke the internet. Sold-out time: <1 min. Servers were down. A campaign co-created with local retailer partner for product launch, traffic on partner's website and social media performance spiked tenfold. Users had fun decoding our messages, extremely high engagement on social media channels. I transformed vision into reality, from concept development to media planning to nitty-gritty details of content creation.