About me
visionary = creativity + strategy + empathy
I create solutions by adding a human touch to data (magic) ✨
I understand emotions, story-tell and connect the dots in a meaningful way.
Projects
- The Scrolling ChampNot just a billboard. A campaign tailor-made for passengers of Helsinki Airport. Fun fact: Professional Oulun Kärpät ice-hockey players interacted with the ad by lying on the luggage belt Concept: Making tech relevant by speaking the daily life language and digging into Finns' passion - the forever rivalry against Sweden (with a dose of humor), ice-hockey Location: Arrival Hall, Helsinki Airport A similar concept was implemented at the Helsinki Central Train Station, with train-related copi
- OPLP Mystery BoxWe broke the internet. Sold-out time: <1 min. Servers were down. A campaign co-created with local retailer partner for product launch, traffic on partner's website and social media performance spiked tenfold. Users had fun decoding our messages, extremely high engagement on social media channels. I transformed vision into reality, from concept development to media planning to nitty-gritty details of content creation.
Work history
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Nordic Social Media ManagerOnePlus
- Helsinki, FinlandFull Time
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Operations ManagerTransfluent
- Helsinki, FinlandFull Time
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Skills
- Branding
- Marketing Strategy
- Copywriting
- Creative Concept
- Digital Communications
- Market Research
- Growth Hacking
- Project Management
- Event Concept
- Data Insights
Education
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U
Bachelor of Arts (BA) University of Helsinki
- Helsinki, Finland
Liberal Arts