The Scrolling Champ

Not just a billboard. A campaign tailor-made for passengers of Helsinki Airport. Fun fact: Professional Oulun Kärpät ice-hockey players interacted with the ad by lying on the luggage belt Concept: Making tech relevant by speaking the daily life language and digging into Finns' passion - the forever rivalry against Sweden (with a dose of humor), ice-hockey Location: Arrival Hall, Helsinki Airport A similar concept was implemented at the Helsinki Central Train Station, with train-related copies.