Brief
OPTO is a new tech brand offering accessible portable VR headsets. As opposed to its main competitors, OPTO chose to focus on the look and feel to develop a lightweight and comfortable product, capable of bringing VR to their customers’ daily lives. Pop and trendy, OPTO has four different coloured covers which can be swapped and customised.
We were appointed to develop the branding for the new product. When we joined the team, the product design was already at its final stages and there was a placeholder logo and colour palette in use.
Solution
To further develop the visual identity of this ground-breaking brand, we took a step back and reviewed the existing logo and colour palette.
To convey its contemporary and refreshing approach to VR, we simplified the logo and refined the colour palette.
Alongside this, we developed a series of illustrations and designed business cards, promotional postcards, a friendly how-touse guide, an online shop & website and a social media campaign for the product launch.
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