Orange at Glastonbury

  • Anna Greene
One of my most memorable campaigns is Spot the Bull for Orange where we rigged up a field with live webcams and tracked a bull with GPS. Anyone who could guess where he would be at 3pm each day would get entered to win Glastonbury tickets. With a carefully orchestrated student and PR campaign, we achieved over 12 million visits to the site.
I was also responsible for the delivery of the phone charging experience at the festival, the design of the award-winning Glastonbury app and received a Guinness World Record for creating the most tagged Facebook photo with a live shot from the Pyramid stage featuring over 60,000 festival-goers.