Anna Greene

Anna Greene

VP BrandLondon, United Kingdom
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Anna Greene

Anna Greene

VP BrandLondon, United Kingdom
About me
As VP of Brand Gousto Anna is responsible for connecting the dots between insights, product and marketing to drive Gousto’s vision to become the UK's most loved way to eat dinner. With 20 years marketing experience, Anna formed part of the core marketing team on the launch of EE, partnered with RockCorps to scale a global volunteering movement and founded her own e-commerce business. Anna has been nominated one of Marketing Week’s top 50 CX professionals three years running.
Projects
  • Orange RockCorps
    Orange RockCorpsIn 2007, I initiated and launched Orange RockCorps where we invited the nation to give 4 hours of their time volunteering in exchange for a free concert ticket. Through a targeted youth campaign (TV, digital, radio, print, OOH) and a partnership with Channel 4, Orange RockCorps achieved 51% awareness amongst 16-24s. It completely repositioned Orange within the youth category, overtaking O2’s market share for the first time in three years. I led the roll out into France and Israel due to its’ phenomenal success. I’m now working part-time with RockCorps as their Global Brand Strategy Director leading a team across USA, UK, France, South Africa, Australia and Japan to develop the global brand comms plan and ensuring creative excellence across the group.
  • Orange at Glastonbury
    Orange at GlastonburyOne of my most memorable campaigns is Spot the Bull for Orange where we rigged up a field with live webcams and tracked a bull with GPS. Anyone who could guess where he would be at 3pm each day would get entered to win Glastonbury tickets. With a carefully orchestrated student and PR campaign, we achieved over 12 million visits to the site. I was also responsible for the delivery of the phone charging experience at the festival, the design of the award-winning Glastonbury app and received a Guinness World Record for creating the most tagged Facebook photo with a live shot from the Pyramid stage featuring over 60,000 festival-goers.
  • EE Fenton 4GEE Remaster
    EE Fenton 4GEE RemasterThanks to the launch of EE's 4G network, YouTube clips can be enjoyed on the go in super high quality. So when we realised that Fenton, the UK's favourite viral, was about to celebrate its one-year anniversary we decided to demonstrate how EE could now make the viewing experience even better. We paid homage to the original with a remastered version that took the unruly dog's deer chasing antics to the next level. We completely re-shot the clip to take advantage of the epic high quality, adding a few thousand surprises to the story.
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Projects credited in
  • Edible packaging with Xampla
    Edible packaging with XamplaWe’ve spent the last few months working with packaging innovators Xampla on some new stock cube packaging that is edible and dissolvable. The new packaging is now ready to test, so we need to launch it so customers will want to give it a go.
  • Flavour Saviour
    Flavour SaviourThere are over 200,000 cases of long-term anosmia in the UK, and with diagnoses still coming in, this number could be the tip of the iceberg. Tapping into cultural conversation around prolonged loss of smell and taste as an after effect of COVID-19, we used the lockdown anniversary news hook to launch a comprehensive study of how this has impacted the nation, and be a leading, authentic part of the solution.
Work history
    Gousto logo
    Gousto logo
    VP BrandGousto
    London, United Kingdom
Skills
  • Marketing PR
  • Digital Marketing
  • Social Media
  • Brand Communications
  • Brand Partnerships