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I’m a creative marketer with over 13 years multidisciplinary experience. I love to challenge the conventions of traditional marketing, to build creative marketing solutions that help brands connect and engage with people in authentic and interesting ways. I formed part of the core project team that designed and launched EE, heading up a new Digital Marketing team to ensure digital was at the heart of the brand and communications plan. EE exceeded all targets to become the UK’s no.1 network in its first year and has since been bought by BT to form what will become the biggest communications player in the UK. Since leaving the wonderful world of telcos, I've been consulting global clients including Lucozade Ribena Suntory, Castrol, Qualcomm and First Direct on their brand and marketing strategies; developing long-term brand platforms and digital-first thinking.
Develop high impact, disruptive brand strategies and marketing campaigns for a range of FMCG, tech and service clients. Partners include Ribena Lucozade Suntory, SlimFast, Qualcomm, First Direct and Castrol.
Part of the core project team on the UKs biggest brand launch this decade. Defined the digital marketing and social media strategy for the launch of EE, ensuring that digital is at the heart of the communications plan