Orange RockCorps

In 2007, I initiated and launched Orange RockCorps where we invited the nation to give 4 hours of their time volunteering in exchange for a free concert ticket. Through a targeted youth campaign (TV, digital, radio, print, OOH) and a partnership with Channel 4, Orange RockCorps achieved 51% awareness amongst 16-24s. It completely repositioned Orange within the youth category, overtaking O2’s market share for the first time in three years. I led the roll out into France and Israel due to its’ phenomenal success.

I’m now working part-time with RockCorps as their Global Brand Strategy Director leading a team across USA, UK, France, South Africa, Australia and Japan to develop the global brand comms plan and ensuring creative excellence across the group.

Credits

Anna Greene

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  • Brand Strategy & Digital Consultant
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