Edible packaging with Xampla

  • Sophie Lain
  • Amy Higgins
  • Matt Gray
  • Lara Southwell
  • Max Jowitt
  • Jenny Brown
  • Katie Rosen
  • Anna Greene

We’ve spent the last few months working with packaging innovators Xampla on some new stock cube packaging that is edible and dissolvable. The new packaging is now ready to test, so we need to launch it so customers will want to give it a go.

The World’s First Pea-Based Edible Stock Sachets

You heard it here first: peas are the new plastic. We’re so proud of this brand new invention, created in partnership with the natural packaging experts at Xampla. Read more
Our social posts got a collective reach of 118K and the ER was 2.51% which exceeded our internal KPIs for food/brand posts and almost double our sustainability KPIs. The LinkedIn post from Timo shared by Gousto got the most likes in our history. Plus, the packaging trial sold out in 45 minutes.


The piece attracted a lot of attention from journalists resulting in 16 pieces of strongly messaged coverage, with 7 in our top tier titles. “Gousto trials edible stock cube wrappers to cut plastic use“ - The Grocer   “Gousto trials world’s first edible packaging made from pea protein” - Retail Times “Gousto trials edible stock cube packaging made from pea protein” - Environment Times “Trials for first edible packaging made from pea protein announced by Gousto” - Business Leader “Recipe box brand Gousto trials edible, plastic-free packaging“ - Edie “Gousto launches edible packaging“ - Fresh Produce Journal “Meal Kit Brand Tests 'World’s First' Edible, Dissolvable Flexible Film Made from Pea Protein” - Packaging World “British meal kit company trials edible packaging made from pea protein“ - Ingredients Network

Project Tags


  • Gousto logo


    • Non Creative Industries