Edible packaging with Xampla

  • Sophie Lain
  • Amy Higgins
  • Matt Gray
  • Lara Southwell
  • Max Jowitt
  • Jenny Brown
  • Katie Rosen
  • Anna Greene

We’ve spent the last few months working with packaging innovators Xampla on some new stock cube packaging that is edible and dissolvable. The new packaging is now ready to test, so we need to launch it so customers will want to give it a go.

Edible packaging with Xampla by Sophie Lain

The World’s First Pea-Based Edible Stock Sachets

You heard it here first: peas are the new plastic. We’re so proud of this brand new invention, created in partnership with the natural packaging experts at Xampla. Read more
Edible packaging with Xampla by Sophie Lain
Edible packaging with Xampla by Sophie Lain
Our social posts got a collective reach of 118K and the ER was 2.51% which exceeded our internal KPIs for food/brand posts and almost double our sustainability KPIs. The LinkedIn post from Timo shared by Gousto got the most likes in our history. Plus, the packaging trial sold out in 45 minutes.
Edible packaging with Xampla by Sophie Lain
Edible packaging with Xampla by Sophie Lain
Edible packaging with Xampla by Sophie Lain

Project Tags

Companies

  • Gousto logo

    Gousto

    • Non Creative Industries

Skills

Sophie Lain
Senior Copywriter
Amy Higgins
Communications Manager
Max Jowitt
Photographer