About me

I’m a multi-disciplinary design director, designer, and illustrator with over 15 years’ experience working in London. Especially passionate about food & drink, I enjoy working with companies of all shapes and sizes, from start-ups to established brands. Whilst I specialise in branding and packaging, I’ve got bags of experience creating everything from social media posts to sampling stands. I collaborate with my clients from brief right through to the final expression and beyond, listening carefully to understand objectives and audience. Regardless of the challenge, I offer creative solutions built on plain-spoken, ambitious ideas — always grounded in research and carefully crafted in their execution.

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Projects

• 1

  Filling — A Sandwich CookbookWe’re a nation of sandwich lovers. From the humble bacon butty to the carefully constructed Christmas leftovers, we gobble up 11 billion a year in the UK alone. Filling is a cookbook dedicated to this extraordinary meal; full of recipes, suggestions and ideas for the sandwich enthusiast. Written, designed and eaten by me. You can check out recipes posted under the Sarnies section of my website, or follow me on Instagram for updates.
• 1

  Shooter's SodaIllustration and screenprint based on a little family-run café I came across in Costa Rica.
• GrazeGraze take natural, good for you ingredients and transform them into snacks that are as tempting as naughtier treats but packed with benefits, so grazers don't have to compromise. Having recently worked with JKR to establish a new logo and brand philosophy — snacking reimagined — I worked with the in-house creative team to help develop other brand assets (typography, illustration and colour palette) in line with the new strategy. Following this, I rolled out the new identity across Superfood Bi

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Projects credited in

• 2

  Edible packaging with XamplaWe’ve spent the last few months working with packaging innovators Xampla on some new stock cube packaging that is edible and dissolvable. The new packaging is now ready to test, so we need to launch it so customers will want to give it a go.

Work history

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Senior CreativeLittle Freddie
Aug 2019London, United KingdomFreelance
Supporting the team on everything from shopper marketing promotions to packaging design.
Senior CreativeInnocent
Feb 2015London, United KingdomFreelance
Working with innocent's in-house Creative Team on just about anything, from designing the packaging for new drinks to social media posts about the clocks changing, and everything else in-between.

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Skills

• Illustration
• Packaging
• Brand Identity
• Web Design
• Logo Design
• Typography
• Print
• Creative
• Art Direction
• Digital Design

Education

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BA(Hons) Graphic Design: New Media University of the Creative Arts
Sep 2002 - Jun 2005Epsom, United Kingdom
Graduated with a 2:1