Lara Southwell
Available

Lara Southwell

Content and Community ManagerLondon, United Kingdom
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Lara Southwell
Available

Lara Southwell

Content and Community ManagerLondon, United Kingdom
About me
A flexible and creative professional with a broad range of content experience, from producing engaging videos for a variety of audiences to managing social media channels. Alongside being an entertaining storyteller with the ability to write in multiple styles and formats - including blogs, promotional materials and short form articles - I also have over two and a half years of experience defining and shaping brand tone of voice. A keen, confident, driven and adaptable individual with a warm demeanour and an enthusiastic attitude, I thrive on working in a team and thoroughly enjoy tackling any challenge I’m presented with.
Projects credited in
  • Edible packaging with Xampla
    Edible packaging with XamplaWe’ve spent the last few months working with packaging innovators Xampla on some new stock cube packaging that is edible and dissolvable. The new packaging is now ready to test, so we need to launch it so customers will want to give it a go.
Work history
    Head of Content
    Full Time
    Being Head of Content involves managing two other team members and the end to end production process of all content. This ranges from video production and presenting to script and blog writing. I am responsible for the concept, planning, design, scripting, recording, editing (Final Cut Pro X) and educational review process of each new coding tutorial. Other responsibilities include: Defining and maintaining brand tone of voice Managing social media channels (Twitter and Facebook) via Buffer Blogger and YouTuber outreach Email campaigns and newsletters using Mailchimp and SendGrid Copy approval for the website Writing and researching long form Medium articles Updating the child friendly ‘Mod Blog’ with fun coding activities I am also the on-screen YouTube presenter and voiceover artist for all coding courses and promotional videos for the company.
    Marketing Executive
     - London, United KingdomFull Time
    Offered support to the Marketing Manager and assisted in Shapecast brand development via digital strategies, event coordination, maintaining client and network relationships, social media, copywriting marketing collateral and proofreading online content. Filmed, produced and edited a promotional video based on a client testimonial which was used for marketing purposes.
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Skills
  • Writing
  • Presenting
  • Management
  • Voice Over
  • Content Development
  • Scripts
  • Brand Tone
  • Communication
Education
    BA (Hons) Broadcast Journalism
     - Nottingham, United Kingdom
    Weekly radio show on Fly FM student radio Performing member of Theatre Society 3rd year Broadcast Journalism course representative