About me

Senior copywriter, award-winning blogger and subscription obsessive A decade of diverse writing and marketing experience in everything from OOH to SEO including TOV guidelines, writing workshops, product pages, CRM emails, UX copy, social, TV, DM, inserts and packaging. I'm an ideas machine with X-ray proofreading vision and a love of B2C subscription brands.

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• What would put you off applying for an in-house creative role? (compared to a similar role at an agency)

Projects

• Gousto's new box sizesAfter 10 years of only offering two box sizes (for 2 people and 4 people), Gousto is launching three new sizes - for 1,3, and 5 people. We will be focusing the launch on highlighting Gousto’s flexibility, convenience, choice and inclusivity to resurrect, retain and increase uptake of the new box sizes. This isn’t just about bringing in new customers with different household sizes, we need to make sure the launch engages existing customers to make them aware of these new box sizes (and upsell
• Save & SavourFewer ingredients, lower price, same big flavour. Introducing Save & Savour by Gousto, specially designed for smart foodies who refuse to compromise on taste.
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  Gousto's 2021 Sustainability ReportWelcome to our first ever sustainability report – a chance for us to look back on another extraordinary year for Gousto.
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  Flavour SaviourThere are over 200,000 cases of long-term anosmia in the UK, and with diagnoses still coming in, this number could be the tip of the iceberg. Tapping into cultural conversation around prolonged loss of smell and taste as an after effect of COVID-19, we used the lockdown anniversary news hook to launch a comprehensive study of how this has impacted the nation, and be a leading, authentic part of the solution.
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  Edible packaging with XamplaWe’ve spent the last few months working with packaging innovators Xampla on some new stock cube packaging that is edible and dissolvable. The new packaging is now ready to test, so we need to launch it so customers will want to give it a go.
• Be More ActiveChallenged to create long form video content explaining the benefits of protein to an active lifestyle. Should demonstrate the expertise of graze nutritionist and keep people watching for as long as possible. Call to action should focus on a specific graze protein snack.

Projects credited in

• Graze | Social Media Campaign | Cranberry & Hazelnut | Motion DesignSocial Media Campaign | Graze snacks: Cranberry & Hazelnut toasts Digital Design || Creative || Motion Design || Art Direction || Food plating
• Graze | Social Media Campaign | Motion DesignSocial Media Campaign | Graze snacks: Protein, Best of Graze Creative & Design
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  Graze

Work history

Senior CopywriterGousto
Feb 2019London, United KingdomFull Time
Senior Copywritergraze
Jul 2017 - Dec 2018Richmond, United KingdomFull Time
Owning the brand tone of voice and all copy and content in the three graze channels of retail, subscription and ecommerce.

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Skills

• Blogger
• Adobe Indesign/illustrator/photoshop
• Ad Copy
• Web Copy
• Content SEO
• Scamping
• Campaign Concept
• Script Writer/editor
• Copy Proofing
• Brand Tone

Education

Creative Advertising MAFalmouth University
Sep 2012 - Sep 2013Falmouth, United Kingdom
Societies: Falmouth & Exeter Sports Society
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English BAThe University of Exeter
Sep 2009 - Jul 2012Exeter, United Kingdom
Societies: Literature Society, Evangelical Christian Union, Community Action Publicity Team, Archery Club, Christians in Exeter

Awards

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The WIM Copywriting AwardWomen in Marketing Awards
Shortlisted for the WIM Copywriting Award in the 2022 Global Women In Marketing Awards for my work on Gousto's Flavour Saviour campaign, partnering with AbScent to help people with longterm smell loss from COVID.
Digital Advertising Award for BrandingThe Drum
Working with agency the7stars, Gousto wanted to start the year encouraging busy families to shake up their cooking habits, live a healthier and more varied culinary life, and ultimately Give It Some Gousto. By taking advantage of people’s tendencies to rethink behaviour – especially around food and health – in the new year, we had the perfect opportunity to drive new customer conversion.

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