Sophie Lain

Sophie Lain

Senior CopywriterLondon, United Kingdom
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Sophie Lain

Sophie Lain

Senior CopywriterLondon, United Kingdom
About me
I’m an ideas machine with X-ray proofreading vision, and I know way too much about online subscriptions.
Projects
  • Save & Savour
    Save & SavourFewer ingredients, lower price, same big flavour. Introducing Save & Savour by Gousto, specially designed for smart foodies who refuse to compromise on taste.
  • Gousto's 2021 Sustainability Report
    Gousto's 2021 Sustainability ReportWelcome to our first ever sustainability report – a chance for us to look back on another extraordinary year for Gousto.
  • Flavour Saviour
    Flavour SaviourThere are over 200,000 cases of long-term anosmia in the UK, and with diagnoses still coming in, this number could be the tip of the iceberg. Tapping into cultural conversation around prolonged loss of smell and taste as an after effect of COVID-19, we used the lockdown anniversary news hook to launch a comprehensive study of how this has impacted the nation, and be a leading, authentic part of the solution.
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Projects credited in
  • Graze | Social Media Campaign | Cranberry & Hazelnut | Motion Design
    Graze | Social Media Campaign | Cranberry & Hazelnut | Motion DesignSocial Media Campaign | Graze snacks: Cranberry & Hazelnut toasts Digital Design || Creative || Motion Design || Art Direction || Food plating
  • Graze | Social Media Campaign | Motion Design
    Graze | Social Media Campaign | Motion DesignSocial Media Campaign | Graze snacks: Protein, Best of Graze Creative & Design
  • Graze
    Graze
Work history
    Gousto logo
    Gousto logo
    Senior CopywriterGousto
    London, United KingdomFull Time
    graze logo
    graze logo
    Senior Copywritergraze
     - Richmond, United KingdomFull Time
    Owning the brand tone of voice and all copy and content in the three graze channels of retail, subscription and ecommerce.
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Skills
  • Blogger
  • Adobe Indesign/illustrator/photoshop
  • Ad Copy
  • Web Copy
  • Content SEO
  • Scamping
  • Campaign Concept
  • Script Writer/editor
  • Copy Proofing
  • Brand Tone
Education
    Falmouth University logo
    Falmouth University logo
    Creative Advertising MAFalmouth University
     - Falmouth, United Kingdom
    Societies: Falmouth & Exeter Sports Society
    T
    T
    English BAThe University of Exeter
     - Exeter, United Kingdom
    Societies: Literature Society, Evangelical Christian Union, Community Action Publicity Team, Archery Club, Christians in Exeter
Awards
    W
    W
    The WIM Copywriting AwardWomen in Marketing Awards
    Shortlisted for the WIM Copywriting Award in the 2022 Global Women In Marketing Awards for my work on Gousto's Flavour Saviour campaign, partnering with AbScent to help people with longterm smell loss from COVID.
    The Drum logo
    The Drum logo
    Digital Advertising Award for BrandingThe Drum
    Working with agency the7stars, Gousto wanted to start the year encouraging busy families to shake up their cooking habits, live a healthier and more varied culinary life, and ultimately Give It Some Gousto. By taking advantage of people’s tendencies to rethink behaviour – especially around food and health – in the new year, we had the perfect opportunity to drive new customer conversion.
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