Flavour Saviour

There are over 200,000 cases of long-term anosmia in the UK, and with diagnoses still coming in, this number could be the tip of the iceberg. Tapping into cultural conversation around prolonged loss of smell and taste as an after effect of COVID-19, we used the lockdown anniversary news hook to launch a comprehensive study of how this has impacted the nation, and be a leading, authentic part of the solution.

Flavour Saviour by Sophie Lain

Messaging:


For the love of flavour
Reconnect with your sense of smell and fall back in love with food with a free limited edition Flavour Saviour kit from Gousto and AbScent.

We believe flavour is one of the great loves of life. It’s been two years since the nation first locked down, and more and more food lovers are dealing with the loss of their senses, even after recovering from COVID. So we’ve joined forces with the experts at AbScent to help COVID recoverers reclaim their ability to taste, rediscover the foods they love, and bring back the joy of mealtimes.

Retrain your taste and smell receptors today with one of our FREE limited edition Flavour Saviour kits. With specially-selected recipes from our chefs and advice from AbScent scientists, start cooking up meals that re-engage your taste buds and fall back in love with food.

Flavour Saviour by Sophie Lain
Flavour Saviour by Sophie Lain
In-box leaflet to support the recovery journey:
Flavour Saviour by Sophie Lain
Flavour Saviour by Sophie Lain
Flavour Saviour by Sophie Lain
Flavour Saviour by Sophie Lain
Flavour Saviour by Sophie Lain
Flavour Saviour by Sophie Lain
Flavour Saviour by Sophie Lain

Blog content:


Recover your senses with these smell training tips
Two years after the first lockdown, loss of smell and taste is still one of the most talked about symptoms of COVID, and one that can hang around long after recovery. Flavour is one of the great loves of life, so we’re helping food lovers reconnect with flavour through smell training. Read more.
Enjoy food without your sense of smell
We believe flavour is one of the great loves of life. It might sound hard to believe, but you can still enjoy mealtimes even when you’ve lost your sense of smell and taste. Read more.
Flavour Saviour by Sophie Lain
Flavour Saviour by Sophie Lain
Flavour Saviour by Sophie Lain

Project Tags

Companies

  • Manifest logo

    Manifest

    • Marketing & PR
  • Gousto logo

    Gousto

    • Non Creative Industries

Skills

Sophie Lain
Senior Copywriter
Alex Myers
Founder + CEO
Nikita Maley-Craig
Social Media Manager