Flavour Saviour
There are over 200,000 cases of long-term anosmia in the UK, and with diagnoses still coming in, this number could be the tip of the iceberg. Tapping into cultural conversation around prolonged loss of smell and taste as an after effect of COVID-19, we used the lockdown anniversary news hook to launch a comprehensive study of how this has impacted the nation, and be a leading, authentic part of the solution.
Messaging:
For the love of flavour
Reconnect with your sense of smell and fall back in love with food with a free limited edition Flavour Saviour kit from Gousto and AbScent.
We believe flavour is one of the great loves of life. It’s been two years since the nation first locked down, and more and more food lovers are dealing with the loss of their senses, even after recovering from COVID. So we’ve joined forces with the experts at AbScent to help COVID recoverers reclaim their ability to taste, rediscover the foods they love, and bring back the joy of mealtimes.
Retrain your taste and smell receptors today with one of our FREE limited edition Flavour Saviour kits. With specially-selected recipes from our chefs and advice from AbScent scientists, start cooking up meals that re-engage your taste buds and fall back in love with food.
Website flavour-saviour.co.uk
In-box leaflet to support the recovery journey:
Blog content:
Recover your senses with these smell training tips
Two years after the first lockdown, loss of smell and taste is still one of the most talked about symptoms of COVID, and one that can hang around long after recovery. Flavour is one of the great loves of life, so we’re helping food lovers reconnect with flavour through smell training. Read more.
Enjoy food without your sense of smell
We believe flavour is one of the great loves of life. It might sound hard to believe, but you can still enjoy mealtimes even when you’ve lost your sense of smell and taste. Read more.
Coverage
“Katherine Ryan reveals she felt 'helpless' when losing her sense of smell to COVID-19“ - The Daily Mail
“Katherine Ryan says she still hasn’t regained her sense of smell after having COVID“ - The Independent
“Smell and taste saviour kit launched as thousands still suffer Covid symptom“ - Wales Online
“Gousto launches smell training kits as Long COVID sufferers ‘fall out of love with food’ after losing smell and taste“ - Food Navigator
“Loss of smell post-Covid causes people to lose their love of food” - New Food Managazine
“Smell and taste saviour kit launched as thousands still suffer Covid symptom“ - Daily Advent
Results:
109 coverage hits (56% above KPI), 28 top tier hits
334k organic social reach (78% above KPI)
14,000 microsite visitors
16% email CTR (vs brand average of 3.5%)
Project Tags
Companies
Manifest
- Marketing & PR
Gousto
- Non Creative Industries