Gousto's new box sizes
After 10 years of only offering two box sizes (for 2 people and 4 people), Gousto is launching three new sizes - for 1,3, and 5 people. We will be focusing the launch on highlighting Gousto’s flexibility, convenience, choice and inclusivity to resurrect, retain and increase uptake of the new box sizes. This isn’t just about bringing in new customers with different household sizes, we need to make sure the launch engages existing customers to make them aware of these new box sizes (and upsell them to a bigger box).
ALL PLATES AND SIZES
There’s no one-size-fits-all when it comes to families. So a recipe box that comes in 5 different sizes is a bit of a no-brainer.
In fact, we’re now the first recipe box in the UK to serve up mouthwatering meals for 1 to 5 people, and everything in between.
Launch on organic social
Huge news! Gousto now comes in 5 different sizes — the first recipe box in Britain to serve up delicious dinners for 1 to 5 people, and everything in between.
Not only that, but with your super flexible subscription you can order for 3 people one week, 4 the next, and add a box for 1 in the middle while you’re at it. So every plan is catered for.
Launch email to existing customers with 2 person box subscription (mobile)
Launch email to existing customers with 4 person box subscription (desktop)
Push notifications to upsell existing customers
Feature banner within the app
New customer acquisition paid social
Order delicious dinners for 3 people one week, 5 the next, and add a box for 1 in the middle while you’re at it. We’ll deliver the ingredients right to your door, any day you like.
✅ Over 250 recipes to choose from every month
✅ Fresh, quality ingredients for maximum flavour
✅ Flexible subscription you can edit, pause or cancel any time
Open our menu today and get 60% off your first Gousto box and 20% off all boxes for 2 months.
Companies
Gousto
- Non Creative Industries