What would put you off applying for an in-house creative role? (compared to a similar role at an agency)

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  • I think there are many people happy working as an in-house creative. It all depends on your own expectations and what will nurture your creative soul and needs. Personaly I think I would not want to work in-house for a company or brand which doesn't inspire me or doesn't align with my personal ideals.
  • Another thing that put me off is that sometimes it's required to follow strictly the company guidelines, without room for improvement/development/new ideas, so you are just an executor.
  • Similarly to a lot of folks below, the lack of variety would put me off. Unless they were a really innovative, exciting and forward-looking brand, then it could be interesting!
  • This might be a sweeping remark, but creatives like variety! Some of the work in-house can be quite repetitive with strict guidelines to follow.

    That said, some like the order and guidance. Agency work tends to be more fast-paced, and there is the stress of deadlines and clients.

    If the in-house work was varied, it would be onto a winner!
  • Depends on the business. Unless it’s an umbrella company with a diverse range of brands beneath it, i could imagine it getting repetitive and formulaic very quickly.

    I can think of some possible exceptions, some fashion retail or museums/art/galleries which effectively do mini brand refreshes all the time for new lines an exhibitions…maybe

    Pass for me
  • Nothing if it was the right role, from a marketing stand point I know lots of people working client side as opposed to agency side.
    I've primarily worked client side and brought in agencies to pick up the peices when needed. There are a huge number of benefits from working client side.
    If you look at some of the big B2B service companies some have a strategy to have a very large in house team to in effect replicate an agency internally and the size, tallent and scope of their internal team is huge.
    It also very much depends on who the agency is and who the company is client side.
  • I have done this in the past, and it worked for me - but it should be a sector or product you already really like and I'd suggest setting a limit of 3 years to any one specific employer. In my experience, both sides tend to get stale after that.

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