Projects
- Jute bag photoshootConceptualised a summer product shoot for various jute bags for social enterprise and e-commerce store Different Kind. Worked closely with a photographer in pre-production and on set. The bags are woven by women in Bangladesh using traditional craft skills. All of Maison Bengal’s products are produced in conjunction with three fair trade organisations, using locally grown materials. They provide steady work, helping to lift women and their families out of poverty.
- Winter Warmer digital campaignConceptualised and organised a Winter Warmer online campaign for social enterprise and e-commerce store Different Kind. This campaign consisted of an outdoor photoshoot of winter warming products, collaborating with celebrity chef Hugh Fearnley Whittingstall and producing motion graphic videos for social.
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Work history
Digital Marketing ManagerDifferent Kind
United KingdomFreelance
Working freelance as the digital marketing manager of Different Kind. They are a retail company wanting to change the industry with a kinder way of doing business. They stock goods that do good, from the very best ethical and socially-minded producers. For example, those that employ refugees, hire ex-offenders, buy coffee and chocolate from female farmers or train neuro-diverse young people for fulfilling jobs.
Here, I am responsible for the creative and marketing strategy across all digital channels.
This includes website e-commerce strategy on Shopify, e-mail marketing on Klayvio, organic social campaigns and strategising, building and optimising paid ads across Meta.
I construct and project manage briefs for third-party creatives - directing photo shoots with photographers, animations with motion graphic artists and still graphics and illustrations with designers. Moreover I collaborate and provide strategy with producers and an in-house copywriter.
I also build creative assets myself on Adobe Creative Suite. Providing post-production photography work on Lightroom, graphic design work on Photoshop and editing video content on Premiere Pro.
Digital LeadWicked Weather Watch
United KingdomPart Time
Volunteering part-time for an environmental micro-charity based in Bath. The charity's aim is to teach primary school children the impact of climate change in the Arctic region. They do this by running workshops within schools and provide teachers training online.
I provide help through creative marketing strategy, copywriting, graphic design and paid social across the charity's various social media channels. I also mentor University of Bath student volunteers to support their digital marketing skill development.
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Skills
- Advertising
- Writing
- Account Manager
- Presenting
- Account Management
- Creative
- Excel
- Illustrator
- Office
- Photoshop
- Powerpoint
- Word
- Content and Media Writing
- Copywriting
- Agency and Creative
Education
U
U
BSc MathematicsUniversity of York
- York, United Kingdom