Where do you look for data insights to use for creative inspiration?
Data insights can be a great source for unique and creative ideas. But finding those insights can be difficult.
Where and how do you uncover data that fuels your creative process?
Replies8
- @Gavin Kemp Thank you. Completely agree, the sum of the parts provides more context and thereby a much more informed strategy.
- @Abigail Baldwin Incredible thank you
- @Vikki Ross Ah never heard of him before but this is right up my street. Saved his book to Kindle. Thank you. :)
- @Anthony Veryard Thanks a lot fella! Is there any particular social listening tools you prefer?
- Google Analytics, Google Trends, Social listening tools, JWT Trends & McKinsey reports, also finding scientific papers especially if the approaches include components of behavioural psychology / behavioral design.
- Do you follow Mark Pollard on social? He posts loads of things that will help - here's his site to get you going (sign up for emails):https://sweathead.com/
- Pinterest Trends and Google Trends can be a good place to find creative insights. You find what different demographics are searching for, and this can be a good starting point!
- For me I don't think individual insights provide little inspiration, rather the learnings from different insights once agrigated either point me to a question I have not asked before, or show me something I didn't know.This is very much the context of creative problem solving and strategy at a business level.
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