Organic Charger

  • Yazmin Malcolm
My own project - I teamed up with artist Caleb Charland and created an organic circuit that could charge a Nokia mobile phone and displayed it to the world at Westfield shopping centre. I created the global toolkit and video, which received over 100,000 views organically and was shared on BBC News as the third greatest thing that happened in 2014. We also saw a 20% rise in sales of the phone directly from this campaign.