Organizations And Management In Cross Cultural Context

  • Janina Petrylaite
This was a live brief to create a promotional video for a book nominated in the
CMI awards, the chosen video for each book would be shown when the nominees were announced. For this I chose one of the five books and created a video which explained what the book was about. The book I had chosen was Organisation and Management in a Cross-Cultural Context. I needed to go through the book and make notes about what the contents were before I could properly present what the book was about. The cover was difficult to interpret into a workable visual identity for the video so I used the colours as a link from my animation to the books own design.