Orlebar Brown & Emilio Pucci Collaboration

  • Christophe Brumby
  • Scarlet Shillingford

#MastersOfPrint Multichannel Campaign with Emilio Pucci

For the much-anticipated launch of Orlebar Brown's collaboration with LVMH-owned, Italian luxury house Emilio Pucci (also known as the 'Prince of Prints'), I produced a campaign celebrating today's and yesterday's #MastersOfPrint while bringing to life the prints used in the collection.
"The doyen of print and the master of tailored swimwear combine to create an exclusive capsule collection for men and women."
I commissioned an animation film with Lyon-based studio Wemotion and motion designer Arnaud Laffond (see above) as well as a series of animated gifs in collaboration with It's Nice That and Animade (see below), both playing off the idea of Sunshine, Travel, Happiness and Good Times, all dear to Orlebar Brown and Emilio Pucci.
We went behind-the-scenes of Emilio Pucci to find out about the Making of a Print and invited experts in the fields of fashion, graphic design, architecture and art to explore the influences of print and pattern and how it is perceived within the industry today with a series of short interviews.
The campaign also featured large-scale lenticular boards in the windows of all Orlebar Brown stores and participating retailers in which an image of the printed swim shorts emerged from the printed background as people walked past. The concept was also translated into printed invitations as seen below.
Finally, the campaign culminated with launch events at Selfridges in London and Boutique 1 in Dubai.
"Together, we have created a thoroughly modern, but no less sophisticated, take on Riviera glamour." Adam Brown, Founder & Creative Director at Orlebar Brown
Find out more: orlebarbrown.com/emilio-pucci-collaboration.