An award-winning Chief Strategy Officer / Head of Marketing with over twelve years of hybrid experience (brand + agency, creative + strategy, planning + execution, online + offline) specialised in growing fashion, lifestyle, luxury, tech & retail brands into global success stories.
With first-class analytical skills and original, data-led creative thinking, I am an expert at designing, developing and deploying 360° strategies that raise awareness, elevate brand profile, grow communities and drive sales.
Fuelled by a deep passion for fashion, arts, contemporary (sub)culture(s) and all things digital, my insatiable curiosity allows me to keep my finger on the pulse of the latest trends, produce hyper-relevant work and quickly identify new opportunities. It also allows me to think laterally and create unexpected connections between people, brands and culture, resulting in innovative partnerships and collaborations.
➫ Guest speaker & lecturer (fashion, culture, marketing, influence & retail): Cannes Lions Edit, British Fashion Council, London College of Fashion, University for the Creative Arts...
➫ Mentor for MA Narrative Environments students at Central Saint Martins, University of The Arts London
➫ Quoted in leading publications & books: The Economist, Campaign Magazine, Raconteur / The Times, Marketing Week, The Performance Brand, Influencia, The Face, Complex...
With first-class analytical skills and original, data-led creative thinking, I am an expert at designing, developing and deploying 360° strategies that raise awareness, elevate brand profile, grow communities and drive sales.
Fuelled by a deep passion for fashion, arts, contemporary (sub)culture(s) and all things digital, my insatiable curiosity allows me to keep my finger on the pulse of the latest trends, produce hyper-relevant work and quickly identify new opportunities. It also allows me to think laterally and create unexpected connections between people, brands and culture, resulting in innovative partnerships and collaborations.
➫ Guest speaker & lecturer (fashion, culture, marketing, influence & retail): Cannes Lions Edit, British Fashion Council, London College of Fashion, University for the Creative Arts...
➫ Quoted in leading publications & books: The Economist, Campaign Magazine, Raconteur / The Times, Marketing Week, The Performance Brand, Influencia, The Face, Complex...
Projects credited in
- Orlebar Brown #SnapShorts App"Vision Avenue demonstrated creative and technological expertise throughout the process, working collaboratively in an agile manner whilst also taking the helm when our focus was demanded elsewhere. They’re an incredibly talented team and we wouldn’t hesitate to work with them again." Adam Brown Founder, Orlebar Brown
- Producer and Operation Lead | Google Curiosity RoomsSpread over 3 floors, The Curiosity Rooms were a space for discovery and exploration. The Piccadilly hub played host to a 5-week schedule of workshops, talks, podcasts, and musical events. Furthermore, the space brought together all things fashion, art, music and more. Talent across the 5 weeks included the likes of Jessie Ware, Fearne Cotton, John Boyega, Professor Green and activist Karl Lokko.
- Sonos RescoredTo launch our new product Playbase, I set out to see how far we could push the power of sound in home theater. I wanted to get the final sound the consumer hears as close to what you would hear in the recording studio. I put together the best ‘ingredients’ to create the best possible sound; Oscar winning composer Stephen Price (Gravity), Grammy Award-winning producer (Giles Martin), Studio One at Abbey Road and 58 of the best handpicked musicians in the country. I wanted to give this power to an
- Google | Curiosity RoomsChallenge – Amplify were challenged to launch the flagship Google Pixel 3 with a brand experience on a whole new level to ramp up desirability. Insight – We take the everyday for granted. We live it, but we don’t always see it. Extraordinary things are happening all around us. In the tube, on our way to work. It’s the guy making kebabs down the street. It’s the ivy growth on a concrete wall. It’s the beautiful yellow park bench. It is everything that makes London what it is today. Empowering cu6
- Airbnb | Night At... the LouvreAmplify + Airbnb create the most successful 'Night At' to date... Challenge – Amplify were challenged to bring a unique partnership to life between Airbnb and the Louvre. Airbnb's ultimate mission was to connect with new audiences in France and across the world and invite them to discover the museum like never before, through a series of magical and unexpected experiences. Insight – Individuals want money can’t buy experiences and the 30th anniversary of the Louvre Pyramid provided the perfect7
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Work history
Chief Strategy OfficerThe Banner
Paris, FranceFull Time
The Banner is a global, independent creative agency specialised in brand experience and event marketing. Founded by OBO, ubi bene & Double 2 and with offices in Paris & London.
We help brands bring their stories to life and their communities together, through experience and content-led campaigns that resonate in and with culture.
Key clients include: adidas, Airbnb, Armani, Audi, Balenciaga, Burberry, Cartier, Facebook, Farfetch, Gucci, Häagen-Dazs, HP, IKEA, Lacoste, L'Oréal Paris, LVMH, Netflix, Orange, Paris 2024, Perrier, Porsche, Seat, The Walt Disney Company, Ville de Paris...
#boldertogether
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Chief Strategy Officerubi bene
Paris, FranceFull Time
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Skills
- Advertising
- Digital Media
- Marketing PR
- Branding
- Promotions
- Brand Management
- Marketing Strategy
- Project Management
- Social Media Marketing
- Strategic Planning
- Communications
- Consumer Behavior
- Creative Thinking
- Digital Marketing
- Creative Direction
Education
Front End Web DevelopmentGeneral Assembly
- London, United Kingdom
HTML, CSS & JavaScript
G
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Business AdministrationGrand Valley State University
- Grand Rapids, United States
MBA Business Administration
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