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I am a highly painstaking and proactive Creative Strategist / Head of Marketing & Digital, specialised in growing brands into global success stories across the fashion, lifestyle and luxury industries. With first-class analytical skills and original creative thinking, I help brands understand and shape their context to connect with their audiences in meaningful ways. I am an expert at designing, developing & deploying innovative multichannel strategies that raise brand awareness, elevate brand profile, grow loyal communities and, naturally, drive sales. I have been fortunate enough to work for some exceptional brands including Orlebar Brown, oki-ni, Penfield and Vans and have recently embarked on a new exciting adventure with Amplify, an integrated creative agency whose clients include Airbnb, Google, Converse, Redbull and Sonos among others. I have been quoted and a guest speaker on the subjects of fashion, culture and marketing in publications and industry events such as The Economist, Protein Forum, Marketing Week, London College of Fashion, Complex and Connections-Le Book.Locked Pro Plan feature
MSc in Management, Marketing and Management
MBA Business Administration