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I am a highly painstaking and proactive Senior Creative Strategist / Global Head of Marketing & Communications, specialised in growing brands into global success stories across the fashion, lifestyle and luxury industries. With first-class analytical skills and original creative thinking, I help brands understand and shape their cultural context to connect with their audiences in meaningful ways. I am an expert at designing, developing and deploying innovative multichannel strategies and experiences that raise brand awareness, elevate brand profile, grow loyal communities and ultimately drive sales. I have been fortunate enough to work for some exceptional brands including Orlebar Brown, oki-ni, Penfield and Vans and have recently embarked on a new exciting adventure with Amplify, a brand experience agency whose clients include Airbnb, Converse, Google, Netflix, Spotify, Sonos and YouTube among others. I have been quoted and a guest speaker on the subjects of fashion, culture and marketing in publications and industry events such as The Economist, Protein Forum, Marketing Week, London College of Fashion, Complex and Connections-Le Book.Locked Pro Plan feature
MBA Business Administration
MSc in Management, Marketing and Management